GEO & AI visibility guides
Everything you need to understand and win the new battleground: AI answers.
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand recommended inside AI assistant answers. Here's what it is, why it's exploding, and how it differs from SEO.
5 min read
GEO vs SEO: what's the difference?
SEO ranks links. GEO wins recommendations inside AI answers. They overlap, but the playbooks differ. Here's how.
4 min read
How AI assistants decide which brands to recommend
A practical model of how ChatGPT, Gemini and Perplexity pick the names that go in an answer — and how to influence it.
6 min read
How to get your brand recommended by ChatGPT
A concrete checklist for becoming one of the names ChatGPT suggests in your category.
5 min read
How to track your brand's AI visibility
You can't improve what you can't see. Here's how to set up reliable AI-visibility tracking.
4 min read
GEO for SaaS: getting AI to recommend your software
A practical GEO playbook for SaaS teams: how to earn mentions in ChatGPT, Claude, Gemini and Perplexity by shaping training data, retrieval sources and category consensus.
6 min read
GEO for ecommerce brands: winning AI product recommendations
How ecommerce brands get named when shoppers ask ChatGPT, Claude, Gemini and Perplexity for product recommendations — and the specific tactics that move the needle.
7 min read
GEO for local businesses: showing up when AI recommends services
How local service businesses get recommended by ChatGPT, Claude, Gemini and Perplexity — the data sources, citations and signals that actually drive AI answers.
5 min read
How to Get Cited by Perplexity
A practical guide to earning citations in Perplexity: how its retrieval works, which sources it favours, and the concrete steps to become a cited answer.
5 min read
How to appear in Google AI Overviews and AI Mode
A practical guide to getting cited in Google's AI Overviews and AI Mode: how the systems retrieve and ground answers, and the page-level tactics that earn citations.
5 min read
Why AI doesn't recommend your brand (and how to fix it)
If ChatGPT, Claude or Gemini never names your brand, it's usually a data problem, not a product problem. Here's why it happens and how to fix it.
6 min read
AI visibility metrics explained: mention rate, share of voice, rank
A practical breakdown of the core AI visibility metrics — mention rate, share of voice, rank, sentiment and citations — and how to read them without fooling yourself.
5 min read
How Often Should You Track Your AI Visibility?
A practical cadence guide for GEO tracking: why monthly is the baseline, when to check weekly, and how model updates, retrieval, and answer variance should set your rhythm.
5 min read
Structured data and schema for AI visibility
Does schema markup help AI assistants recommend your brand? A practical guide to what structured data actually does for GEO, which types matter, and where it stops.
5 min read
Building a GEO content strategy that compounds
A practical framework for a generative engine optimisation content strategy: which content earns AI mentions, how to structure it, and why coverage compounds over time.
5 min read