Make vs Zapier
Which does AI actually recommend? We asked ChatGPT, Claude and Gemini the questions real buyers ask about workflow automation.
The verdict
When buyers ask AI for recommendations, Make is recommended more often — scoring 86/100 vs 80/100.
Engine by engine
Make vs Zapier: what the data says
When buyers ask AI assistants like ChatGPT, Claude and Gemini to recommend workflow automation, Make is recommended more often than Zapier — scoring 86/100 for AI visibility versus 80/100. Make shows up in 100% of AI answers to real buyer questions; Zapier shows up in 80%.
The gap is widest on ChatGPT, where Make is clearly favoured: Make is recommended 100% of the time and Zapier 80%. Because each engine draws on different sources, a brand can lead on one and trail on another — which is why it pays to track all three rather than assume one result holds everywhere.
In practice, an AI assistant asked “What are the best workflow automation tools for small businesses?” is more likely to put Make on its shortlist. Both are in the running, but the more consistently a brand is described the same way across the web, the more confidently the models name it.
Frequently asked
Does AI recommend Make or Zapier more?
Make. It scores 86/100 for AI visibility versus Zapier's 80/100, based on how often ChatGPT, Claude and Gemini recommend each for workflow automation.
Which is more visible on ChatGPT — Make or Zapier?
On ChatGPT specifically, Make is recommended 100% of the time and Zapier 80% for workflow automation questions.
How is AI visibility measured?
Ranklisted runs the real questions buyers ask AI assistants about workflow automation across ChatGPT, Claude and Gemini, records whether each brand is recommended and where it ranks, and turns it into a 0–100 score. It's re-checked weekly.
Can Zapier improve how often AI recommends it?
Yes. AI assistants recommend brands that are described consistently across third-party "best of" lists, reviews and comparison content. Building that presence raises the score over time — you can track the change weekly.